Simplifying packaging has now become a new trend. The concept of consumers is no longer overly focused on the luxury of packaging as in the past, and the rationalization of consumption is gradually becoming popular among these emerging consumers. For wine packaging, under this trend, bare bottle wine packaging is gradually becoming popular in the market.

       For a long time, wine packaging has always been in the form of wine box and bottle packaging, because wine directly faces consumers. In order to highlight the advantages of the product, many manufacturers will work hard on the wine box, and the packaging cost of the wine box is also increasing. However, many consumers think that wine boxes are unnecessary. In fact, simple wine bottle packaging can not only save costs, but also directly see the Baijiu in the bottle.

       However, for bottle manufacturers, the gradual popularity of bottled wine is both an opportunity and a challenge. First of all, with the abandonment of wine boxes by manufacturers, Baijiu manufacturers will pay more attention to wine bottle packaging, and will spend more energy and cost on wine bottle packaging. Wine bottle manufacturers have more imagination space in terms of profits. Secondly, wine bottle packaging will put forward more requirements. In the past, information on wine boxes needed to be carried by wine bottles, and wine bottles needed to be further improved in appearance to attract the attention of consumers.